Blum Australia

State-of-The-Art Warehouse Distribution Network


From its state-of-the-art warehouse in Liverpool, Blum Australia supplys a distribution network that supports 7,000 cabinet-makers and kitchen manufacturers across Australia with high-quality kitchen furniture and fittings.

Blum Australia was established in 1997 as one of 23 subsidiaries located around the world for the Austrian-based family company.

Originally based in Marrickville, in 2000 the company moved to its first dedicated warehouse in Moorebank.  With increased demand for Blum’s product in Australia, the company quickly outgrew its new premises and in 2010 made the decision to move to new purpose-built premises. 

Blum Australia’s Managing Director Brett Ambrose said finding the right location for their new head office and warehouse facility was no small feat. 

“We wanted to build the same sort of automated warehouse that Blum has around the world,” Ambrose said. “But to do that we needed to find something that is pretty hard to find in Sydney – a large, undeveloped site not already in the hands of property developers that we could buy outright and build on. And what we wanted to build was very different to your average warehouse.” 

The warehouse that Blum Australia built at Len Waters Estate in Liverpool is one of three businesses (including distribution centres for Big W and Masters hardware) at the former Hoxton Park Airport. The facility includes an unusually large warehouse which is 30 metres high and 100 metres long, serviced by three automated stock-retrieval cranes, a kitchen showroom and training facilities for up to 50 people.  The site also provided two other vital ingredients Blum sought for its relocation – accessibility to Port Botany, the M7, M5 and M4, and a skilled workforce. 

With 50 employees around Australia and nearly 30 warehouse and office staff in the Liverpool premises, Ambrose said that Blum is one of the many businesses seeing the untapped potential of the region’s skilled workforce. And potential employees are increasingly looking to locally based businesses for employment. 

“With more and more modern businesses with good facilities opening up and new residential precincts being built either side of us, there is a growing pool of professionals that are attracted to staying in the area for work. From a lifestyle point of view, I suspect there will be more people living here thinking, ‘Do I want travel to the city or do I want to work in a modern, family-friendly business that gives me back the extra hour or two a day I would spend travelling to the CBD?’,” he said.

Ground Floor, 33 Moore Street
Liverpool, NSW 2170
1300 36 2170