Liverpool is the perfect launching pad for a global business and now is the time to make that leap. Those were the clear messages coming out of Invest Liverpool, an annual business forum hosted by Liverpool City Council.
Almost 250 people gathered at Casula Powerhouse Arts Centre to listen to a panel of industry experts discussing the global market last year.
Liverpool Mayor Wendy Waller drew on her long connection to the community, speaking about where Liverpool has been and the exciting developments coming in the near future.
“In the past 60 years, we have witnessed with great pride, the rise of Liverpool,” Mayor Waller said.
“We are no longer on the edge of Sydney.
“Liverpool is now the strategic commercial centre of the Great South West and our reputation is set to soar beyond regional and national borders. This is another chapter in our story.”
Six panellists from a range of specialties discussed themes including going global, the importance of collaboration and doing your homework on the culture and regulatory environment in new markets.
Rohlig Australia recently opened state-of-the art facilities in Moorebank and managing director Hany Amer said Liverpool’s transport connections are a major point of attraction for business.
He also pointed to Liverpool’s supply of high-quality staff as one of the major reasons for relocation.
“We had heard early plans for the university expansion out here and we had heard a lot of professionals saying they were sick of heading into the CBD,” Mr Amer said.
PwC managing partner Joseph Carozzi quoted the proverb “think globally, act locally”, both at home and in the market you intend to sell to.
“This area has a major competitive advantage in its multicultural community,” Mr Carozzi said.
“They are all brand ambassadors for Liverpool in countries across the region.”
Entrepreneur and creator of the fashion app Stashd Jessica Wilson gave a presentation on how she launched in China through the reality TV show The Next Unicorn.
Her team finished in third place on the show, which she described as a cross between Shark Tank and The Apprentice. She used what she learned, along with the exposure she received, to launch her app targeting Chinese millennials interested in Western fashion.
“Millennials, we want it to be all about us,” Ms Wilson said said.
“(Millennials) are not as conformist as previous generations – they don’t want to be the same as everyone else.”
Liverpool City Council CEO Kiersten Fishburn closed the event with a challenge to the business people attending the event.
“When you next sit down at your work station, I’d like you to do it with this thought in mind,” Ms Fishburn said.
“What can I do today to help take my business global?"
“If you need any help, Council’s economic development team is here to guide you.”
- Stashd Creator, Jessica Wilson;
- Lendlease National Development Director for Property, David Rolls;
- Rohlig Australia Managing Director, Hany Amer;
- PricewaterhouseCoopers Managing Partner, Joseph Carrozzi;
- Arab Bank Australia Managing Director and CEO, Joseph Rizk OAM;
- Western Sydney University Deputy Dean of the School of Business, Professor Nigel Garrow.