Liverpool is the centre of South West Sydney, a region with a rapidly growing multicultural population. The Liverpool City Council area is one of the largest Local Government Areas in metropolitan Sydney. The City encompasses a total land area of 305 square kilometres and 42 suburbs, with a population of 214,100.
While Liverpool's rapid population growth itself creates momentum for new business opportunities, Council is mindful that significant challenges exist in ensuring that local employment growth keeps pace with population growth. The NSW Government's A Metropolis of Three Cities – The Greater Sydney Region Plan identifies Liverpool as a Strategic Centre with priorities being the commercial core and planning for long-term employment growth.
Liverpool's competitive advantages lie in the health and medical, distribution and logistics, professional services and advanced manufacturing services and provide an impetus for the creation of high quality jobs across the local government area. Liverpool's status as Sydney’s third CBD is also important in drawing a range of new retail and services jobs to the Liverpool city centre.
Liverpool City Council recognises the importance of small business in retaining and creating jobs in the local government area and is creating an environment where small business can capitalise on growth opportunities.
The thrust of Liverpool City Council's efforts to assist economic growth in the area involves:
- Attracting job-generating investment to Liverpool consistent with the area's competitive strengths;
- Working with existing business to assist them to grow and improve competitiveness;
- Working with employers to engage and train local people.