Exporting can be a profitable way of expanding your business, spreading your risks and reducing your dependence on the local market.
Our home Liverpool is developing into a vibrant international city. With the Western Sydney International Airport on our doorstep, there is support at all three levels of government to support you to think and act globally to take advantage of international opportunities for your business.
Even if you have a limited domestic market, you should think about exporting - around a quarter of new exporters are born globals. Many small local companies have built global brands.
Austrade provides a range of services and assistance to Australian exporters and education providers covering:
- Information and advice on exporting and international business
- International trade and education alerts
- Services including market-entry and expansion assistance
- Referrals to specialist service providers
The Find Export Markets tool is an excellent place to start. Both products will continue to grow as Austrade add data about more markets and sectors, and incorporate feedback from clients.
Not sure if your business is ready to export? Start here: Getting ready for export
The NSW Global export advisers encourage and assist companies in taking full advantage of international market opportunities. They assist businesses in setting and achieving their export goals, and specialist export advisers are located in Western Sydney, Sydney and regional centres. This service is free and available to Australian businesses.
The Export Council of Australia (ECA) has a long, proud history of supporting Australian international business. ECA has been supporting companies to grow internationally for over 60 years and are the peak membership body for companies involved in International Business.
The ECA has the development of Australia’s resources via the promotion of Australian industry in international markets as their primary goal. They achieve this goal by:
- Developing international business skills
- Building Australian business capacity
- Conducting international market research
- Helping to break down barriers to trade
- Building global networks
- Informing Australian trade policy
Export Finance Australia (EFA) is the Australian Government’s export credit agency.
EFA provide financial expertise and solutions to drive sustainable growth that benefits Australia and our partners. Through their loans, guarantees, bonds and insurance options they:
- support SMEs, corporates and governments to realise export opportunities or contribute to the export supply chain;
- help finance sustainable infrastructure in the Pacific region and beyond; and
- provide defence export finance through the Defence Export Facility.
Brand & Export
Intellectual Property considerations cannot be ignored and need to be managed strategically when conducting international business and export. IP rights exist in many forms. In some cases they do not need to be registered in order to be of value. Each type of IP provides different competitive advantages. It is important to understand some basics of IP strategy, identify what IP you have, ways to generate value from IP and managing infringement.
The Australian Made logo is central to 'Brand Australia' both at home and abroad, and encapsulates many of the wonderful attributes Australia is famous for.
In export markets, the Australian Made logo makes the 'Australian connection' instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers. Australian Made are a great example of the importance of brand strategy, logo usage, promotion and IP considerations in international business.